Tyson Fury renews partnership with WOW Hydrate

Saudi Arabia, Monday 6th May, 2024 – Tyson Fury (34-0-1), the reigning WBC and lineal heavyweight world champion, is thrilled to announce the renewal of his partnership with WOW HYDRATE, the leading sports nutrition drinks brand. The renewed partnership comes just in time to fuel Fury for the biggest fight of his career as he prepares to take on Olexandr Usyk (21-0-0) for the Undisputed Heavyweight World Titles. This highly anticipated fight will be the first Undisputed Heavyweight World Title showdown since Lennox Lewis vs Evander Holyfield in 1999.

Known as the ‘Ring Of Fire,’ this epic battle will take place in Riyadh, Saudi Arabia, adding an extra layer of excitement to the event. As Tyson Fury sets foot in the ring, he will rely on WOW HYDRATE’s advanced electrolyte and protein waters to provide him with first class hydration and nutrition, supporting his body through the rigorous training and immense physical demands leading up to this historic moment.

Tyson Fury, expressed his enthusiasm for the renewed partnership, stating: “I am grateful
for the continued support and quality hydration provided by WOW HYDRATE. As I gear up for the biggest fight of my life, it is crucial for me to have them in my corner providing access to state-of-the-art nutrition and hydration. WOW HYDRATE’s products have consistently played an integral role in my training regimen, helping me push my limits and perform at my best. Together, we make a formidable team.”

Jake Brocklesby, Global Director of WOW HYDRATE, said: “Our mantra at WOW HYDRATE is to ‘be the best’, so it was important for us to support Tyson ahead of the first undisputed heavyweight world title fight in 25-years, and the biggest fight of his career. We
believe we can help fuel him to victory on May 18th.”

    Queenie Porter, Managing Director of WOW HYDRATE, said: “We have worked with Tyson Fury for many years so we are delighted to continue this relationship as he verges on making history. We have been providing Tyson with world-class nutrition and hydration to get him ready to become undisputed world champion.”

    WOW HYDRATE has been a longstanding partner of Tyson Fury, and this renewal reinforces the shared commitment to excellence and pushing boundaries. The brand’s protein waters,
    designed to aid recovery, and electrolyte waters, engineered to replenish essential minerals lost during intense exercise, have become an integral part of Tyson Fury’s training routine.
    As the countdown begins to the ‘Ring Of Fire,’ Tyson Fury is prepared to go the distance and demonstrate his unrivaled skill and determination. With WOW HYDRATE fueling his body, he
    will undoubtedly be primed to deliver an extraordinary performance on fight night.

    You can read our preview of Ring of Fire, headlined by Tyson Fury vs Oleksandr Usyk here.

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