rEvolution Worldwide, the prominent global independent sports marketing agency, has officially announced the appointment of Kenny Ager as the new head of WePlay, its specialized digital marketing, activation, and performance media group. Ager, an industry veteran who has been an integral part of the WePlay organization since 2016, will step into this leadership position while continuing to manage his existing commercial responsibilities within the broader corporate framework.
This strategic leadership transition coincides with a broader push by WePlay to expand its operational footprint on a truly global scale. The agency continues to lean heavily into its core mission: empowering sports rights holders, governing bodies, and major commercial brands to cultivate engaged audiences, deepen meaningful connections with fans, and unlock sustainable, measurable commercial value through the dynamic medium of sport.
Ager takes over the leadership mantle from WePlay founder Luca Massaro. Since launching the agency in 2012, Massaro successfully built WePlay into an internationally recognized and respected powerhouse for digital marketing and activation services within the sports industry. In announcing the transition, rEvolution formally expressed its deep gratitude to Massaro for his foundational contributions to WePlay’s trajectory and industry-wide reputation, while extending its best wishes for his future professional endeavors.
Bringing a wealth of international expertise to the role, Ager boasts a career spanning more than 25 years in global sports marketing and high-profile sponsorship. His extensive professional background includes navigating complex commercial landscapes across the United States, Europe, the Middle East and North Africa (MENA), and the Asia-Pacific (APAC) territories. Ager initially launched his career within the high-octane world of Formula One motorsport before transitioning to Publicis. At Publicis, he played a pivotal role in establishing and subsequently leading the global network’s dedicated sports marketing function. Having joined WePlay nearly a decade ago in 2016, Ager has served as a cornerstone of the agency’s leadership team, helping to oversee a sustained period of year-on-year growth and operational maturation.
John Rowady, the founder and chief executive officer of rEvolution, highlighted Ager’s deep-rooted industry experience and unique professional drive as key catalysts for the agency’s future direction. Remarking on the appointment, Rowady noted that Ager brings an exceptional level of passion and energy to the business of sport. He emphasized that Ager has a proven track record of building high-performing teams, generating tangible and measurable return on investment for clients, and earning the absolute trust of some of the most influential names in the global sports ecosystem. According to Rowady, Ager possesses the ideal combination of historical institutional knowledge and forward-looking drive, making him the definitive choice to guide WePlay through its next exciting chapter of commercial growth and global development.
Throughout his tenure at WePlay, Ager has served as a trusted advisor to a prestigious roster of international sports organizations and corporate giants. His strategic counsel has helped major entities—including Emirates, Paris Saint-Germain, the Ultimate Fighting Championship (UFC), the Abu Dhabi Sports Council, the National Basketball Association (NBA), LaLiga, FIFA, SailGP, Ironman, and ESPN—successfully navigate the complex intersection of sport, culture, creativity, and modern media to maximize both their marketing efficiency and overall commercial performance.
Reflecting on his new leadership role and the evolving landscape of the industry, Ager pointed to the foundational principles that have defined the agency since its inception. He noted that WePlay was originally built on a deep, analytical understanding of how fans behave and consume content in the modern, digitally connected era of marketing. The agency’s primary objective, he explained, has always been translating that consumer understanding into measurable business impact and concrete return on investment for commercial partners.
Looking ahead, Ager outlined ambitious plans to scale these proven strategies into new international territories, with an immediate focus on the United States and other key global markets. He emphasized that the agency is fully prepared to deliver more of the specialized digital solutions that modern sports organizations require to grow their enterprises through sport. Describing the present moment as an opportune time to lead, Ager underscored the agency’s readiness to thrive as a dedicated specialist within the rapidly expanding digital attention economy of global sport.
About WePlay
WePlay operates as a premier digital marketing specialist dedicated to sports rights holders and corporate sponsors, functioning as a core member of the rEvolution family of companies. Operating precisely at the intersection of creativity, culture, and digital performance media, WePlay assists the world’s most prominent brands and sports rights holders in expanding their audience bases and driving verifiable commercial impact through sports-related initiatives.
The agency maintains integrated teams across strategic global hubs in London, Chicago, and Dubai, positioning its personnel in close proximity to the diverse sports ecosystems and regional cultures they support. WePlay’s comprehensive service offering spans creative design, media planning, strategic consulting, and technological execution. Its extensive roster of trusted partners and clients includes global brands and organizations such as Emirates, Paris Saint-Germain, the UFC, adidas, SailGP, IRONMAN, the Las Vegas Raiders, and the Abu Dhabi Sports Council.
About rEvolution Worldwide
rEvolution Worldwide is a globally recognized, independent, and full-service sports marketing agency. The organization comprises an elite collective of industry experts specializing in corporate consulting and business strategy, working alongside specialized marketing and creative professionals. Together, they advise on, design, and execute award-winning sponsorship and integrated marketing campaigns for prominent brands and rights holders operating across the global sports landscape. Operating at significant scale, rEvolution positions itself as a distinct agency uniquely capable of connecting global brands directly with passionate fanbases to drive substantial business and commercial performance.
Media Contact
For further media inquiries or additional information regarding rEvolution Worldwide and WePlay, please contact Brian Gabriel, Vice President of Marketing and Communications (MarCom), via email at [email protected].
