With the conclusion of this final integration phase, Gersh has unified its international sports representation, brand partnerships, marketing, and content capabilities under a single, established global brand. This structural consolidation significantly strengthens the agency’s capacity to serve a diverse roster of clients spanning the entertainment, sports, and media landscapes on an international scale.
The agency boasts a formidable roster of talent across entertainment and sports. In the international sports arena, Gersh represents elite football figures including prominent players Alexia Putellas and Trent Alexander-Arnold, alongside high-profile manager Luis de la Fuente. The agency’s basketball roster features standout athletes such as Jarrett Allen, Edy Tavares, and Jeremy Sochan. Beyond individual talent representation, Gersh collaborates extensively with leading global brands and major sports organizations, maintaining strategic relationships with entities such as Continental, Lay’s, Lacoste, the EuroLeague, and Samsung.
Reflecting on the strategic importance of the milestone, Leslie Siebert, President of Gersh, and Steve Gersh, Managing Partner and Head of Sports at Gersh, emphasized the transformative nature of the merger.
"The acquisition of You First was an important step in expanding Gersh’s international presence and building our capabilities in sports," said Leslie Siebert and Steve Gersh in a joint statement. "Bringing our teams together under the Gersh name is a key milestone in that strategy. We are now operating as one global organization, bringing the collective expertise, relationships, and resources of our teams to bear in support of our clients across sports, entertainment, and beyond."
The consolidation is designed to dismantle traditional operational silos between entertainment and sports marketing, allowing the agency to offer comprehensive, cross-disciplinary services to its clients. By merging the established networks and specialized knowledge of You First with Gersh’s extensive global footprint, the unified agency aims to deliver enhanced value across all operational sectors.
Juan Aísa, President of Gersh International, underscored the practical benefits of the unified brand architecture for the agency’s diverse clientele.
"The value of this integration lies in what our teams can do together for clients," said Juan Aísa. "We’re building on the relationships and expertise developed at You First, while drawing on Gersh’s reach and resources. Bringing our businesses together under one name allows us to work more closely across markets and disciplines, creating new opportunities for the talent, brands, and partners we represent."
The completion of the rebrand marks the end of a multi-stage transition process that began nearly two years ago with the initial acquisition agreement in December 2024. By staggering the integration—starting with the core football and basketball representation units in June and culminating with the brands, live events, data solutions, rights holders, and content platforms divisions today—leadership sought to ensure operational continuity for clients and partners worldwide.
As the newly unified agency moves forward under the singular Gersh banner, the organization is positioned to leverage its expanded global infrastructure, multi-market reach, and diversified service offerings to navigate the evolving intersection of sports, entertainment, and global commerce.
