With this final phase now complete, the Gersh name has officially been extended to all of You First’s remaining divisions, including teams specializing in brand partnerships, live events, data solutions, rights holders, and content platforms. These operational sectors now join the agency’s elite football and basketball representation businesses, which successfully transitioned to the Gersh brand earlier this year in June.
The conclusion of this integration process brings together international sports representation, brand partnerships, strategic marketing, and content capabilities under one established global brand. According to agency leadership, this structural consolidation significantly strengthens Gersh’s capacity to seamlessly serve clients operating at the intersection of entertainment, sports, and media on a truly international scale.
Gersh boasts an impressive roster of top-tier talent spanning both the entertainment and sports industries. Its premier international sports division represents some of the most prominent figures in modern athletics. Among its football roster are Ballon d’Or winner and Spanish icon Alexia Putellas, Liverpool and England star Trent Alexander-Arnold, and prominent Spanish football manager Luis de la Fuente. In basketball, the agency represents NBA standouts such as Jarrett Allen, towering center Edy Tavares, and rising international star Jeremy Sochan.
Beyond individual talent representation, the agency maintains robust partnerships with leading global brands and prestigious sports organizations. Its corporate and institutional portfolio includes major multinational corporations and entities such as Continental, Lay’s, Lacoste, EuroLeague, and Samsung. By aligning these diverse operational branches under a unified identity, the agency is positioned to leverage its extensive network to create mutually beneficial collaborations between world-class talent and premier brands.
Reflecting on the completion of the rebrand, Leslie Siebert, President of Gersh, and Steve Gersh, Managing Partner and Head of Sports at Gersh, emphasized the strategic importance of the transition. The acquisition of You First was initially framed as a vital step in broadening Gersh’s international presence and significantly scaling its capabilities within the sports sector. Bringing the combined teams together under the unified Gersh name represents the realization of that foundational strategy. Operating now as a single global organization, the firm is equipped to deploy the collective expertise, deep-rooted industry relationships, and robust operational resources of all its teams to champion the interests of clients across sports, entertainment, and adjacent industries.
Juan Aísá, President of Gersh International, echoed these sentiments, highlighting the practical advantages of the integration for the agency’s clientele. The true value of this corporate unification lies directly in what the collective teams can achieve together on behalf of their clients. By building upon the established relationships and localized expertise originally developed under the You First banner, while simultaneously drawing upon the vast reach and comprehensive resources of Gersh, the agency is entering a new chapter of growth. Unifying the businesses under a single name enables personnel to collaborate more closely across diverse markets and distinct disciplines, ultimately unlocking fresh, innovative opportunities for the talent, corporate brands, and strategic partners they represent worldwide.
The completion of the rebrand in Madrid signifies not only the conclusion of a complex corporate integration process but also the dawn of a streamlined, highly collaborative future for Gersh as it continues to expand its influence across the global sports and entertainment ecosystems.
