Cage Warriors, one of the most prominent mixed martial arts developmental promotions in the world, has officially announced a new commercial partnership with ROLEY’S. Under the terms of the agreement, the innovative British beverage technology company has been named the exclusive beer partner of the MMA promotion, bringing a fresh brand of functional, health-conscious brewing into the high-octane world of professional cage fighting.
The high-profile partnership is scheduled to officially launch during the organization’s upcoming, highly anticipated two-event residency at the prestigious BBC Studioworks Television Centre in London. This urban television and production hub will play host to consecutive weekends of elite combat sports action, giving live audiences and combat sports enthusiasts their first taste of the collaboration.
The action-packed stretch begins with CW 212: Spanish Showcase, which is set to take place on Saturday, November 7. The momentum will then carry over directly into the following weekend with CW 213: London, scheduled for Saturday, November 14. Fans in attendance at both landmark events will have the exclusive opportunity to sample ROLEY’S flagship beverage, ROLEY’S Super Natural Lager, as part of the official brand launch within the venue.
Positioning Itself in the Active Lifestyle Space
ROLEY’S has actively marketed itself as a new-generation beer company designed specifically to meet the demands of active and health-conscious consumers who do not want to compromise their wellness goals for social experiences. In an industry historically dominated by traditional heavy brews, ROLEY’S enters the market with a distinct pitch centered on proprietary beverage technology and nutritional enhancement.
The company’s debut product is a 4.4% alcohol-by-volume lager crafted utilizing a proprietary brewing method known as the SmartBrew fermentation process. According to official data and promotional disclosures from ROLEY’S, this specialized brewing technique yields significant nutritional and dietary advantages compared to traditional lagers. Specifically, the method is reported to produce up to 400 times more naturally occurring B vitamins than standard brewing practices. Additionally, the process successfully reduces calorie content by as much as 35.8% compared to other leading mainstream lagers, all while maintaining a standard and satisfying alcohol content.
Deepening Combat Sports Roots
The newly minted agreement with Cage Warriors marks a notable expansion of ROLEY’S footprint and brand visibility within the broader landscape of combat sports. The beverage company is already no stranger to the upper echelons of mixed martial arts, having previously established strategic ties with some of the sport’s most recognizable personalities.
Notably, UFC featherweight contender and former Cage Warriors champion Paddy Pimblett previously joined ROLEY’S as both an official partner and shareholder. Pimblett’s involvement helped bridge the gap between lifestyle beverage innovation and elite martial arts culture, making the partnership with Cage Warriors a natural evolution for a brand closely aligned with fighters, athletes, and fitness enthusiasts who appreciate a modern approach to relaxation and recovery.
A Spanish Showcase Ahead of Major Expansion
The launch event at CW 212 on November 7 carries heavy strategic importance for the organization beyond the beverage partnership. The fight card is deliberately structured to highlight a talented wave of Spanish fighters as Cage Warriors actively builds momentum toward its planned formal expansion into Spain in the year 2027.
Leading the robust Spanish contingent at the London television studio will be Manuel Del Valle, who stands at the forefront of the country’s rising martial arts profile. He will be joined inside the cage by a formidable roster of compatriots, including Joan Arastey, Paddy Rutledge, Kevin Perdomo, Arturo Izquierdo, and Angel Bellucci. Each of these athletes will look to make a definitive statement on British soil, setting the stage for the promotion’s upcoming international footprint in the Iberian Peninsula.
Championship Stakes at CW 213
Following the Spanish showcase, the excitement continues uninterrupted the very next weekend with CW 213: London on Saturday, November 14. The stakes will be elevated to the highest level for the main event, which features reigning Cage Warriors featherweight champion Nik Bagley preparing to put his coveted title on the line.
Bagley will face a stiff test in his championship defense as he squares off against seasoned UFC veteran Bruno Souza. The clash between the surging titleholder and the experienced promotional newcomer promises a high-level tactical battle that will capture the attention of the global MMA community. For fans unable to secure a ticket to the exclusive BBC Studioworks Television Centre residency, the entire fight card for CW 213 will stream live to a worldwide audience through UFC Fight Pass, ensuring that supporters across the globe can follow the action and experience the new partnership firsthand.
